With the summer holiday season on the horizon, people are shopping for those new clothes that will make them look oh-so-exotic on the beach in Thailand, or those sandals that are actually really comfortable for when they’re wandering round Pompeii in Italy. So it’s no wonder sales will be increasing this season and it’s certainly worth knowing how to make the most of the sunshine shoppers. read more >>>
Tag: eCommerce
See the opportunities that abandoned shopping carts can bring
Shopping cart abandonment – every ecommerce site will experience it and everyone is guilty of abandoning their shopping cart at some point – in fact, on average 68.63% of shopping carts are abandoned which equates to roughly $4.9 trillion of abandoned cart globally. read more >>>
Prestashop: An interview with Léa Mendes
Black Friday passed not long ago and so has the festive season where people bought gifts for their loved ones before Christmas and have treated themselves in the sales after, so it’s only right that we delve deeper into eCommerce. I spoke to the lovely Léa Mendes, who’s a Product Designer in the PrestaShop core team. read more >>>
Whoa Black Friday, Bam-ba-lam
I remember my first Black Friday. I’m relatively similar to an oompa loompa in size so it can be quite overwhelming. Safe to say, the sales and the shops are far from the wonderland that Willy Wonka created. read more >>>
Ecommerce heaven with Contact Form 7
We all love an easy life. Why make things more difficult for yourself when life already throws enough at you? read more >>>
Magento One-Step Checkout
If you have an eCommerce website with Magento then you need to seriously think about the Magento one-step checkout, OneStepCheckout is a Magento extension that will reduce your customer abandonment rates, increase conversion and ultimately online revenue as a result. read more >>>
Nobody Likes Being Abandoned
Shopping cart abandonment is a problem that is only too common for many eCommerce websites but it’s also easy to reduce abandonment rates and encourage customers to continue the checkout journey to the end of their purchase. read more >>>
Part 1: Selecting B2B Data is like Pick ‘n’ Mix
Most of us can remember the days when we went into the local store or supermarket to find those colourful ranges of Pick ‘n’ Mix. There were so many options that most of us also ended up with a bag that was way too full and cost way too much! The sensible thing to do was to then get the scoop back out and put some back (these were usually the ones we weren’t too sure about)… Then we’d buy our favourites and get stuck in! read more >>>
How Can Big Data Bring Customer Understanding?
For many companies the concept of Big Data is just that, a concept. Big data is nebulous and chaotic if volume of data takes centre stage rather than data management and quality. This is a mistake.