eCommerce

See the opportunities that abandoned shopping carts can bring

Shopping cart abandonment – every ecommerce site will experience it and everyone is guilty of abandoning their shopping cart at some point – in fact, on average 68.63% of shopping carts are abandoned which equates to roughly $4.9 trillion of abandoned cart globally.  read more >>>

Prestashop: An interview with Léa Mendes

Black Friday passed not long ago and so has the festive season where people bought gifts for their loved ones before Christmas and have treated themselves in the sales after, so it’s only right that we delve deeper into eCommerce. I spoke to the lovely Léa Mendes, who’s a Product Designer in the PrestaShop core team.  read more >>>

Part 1: Selecting B2B Data is like Pick ‘n’ Mix

Most of us can remember the days when we went into the local store or supermarket to find those colourful ranges of Pick ‘n’ Mix. There were so many options that most of us also ended up with a bag that was way too full and cost way too much! The sensible thing to do was to then get the scoop back out and put some back (these were usually the ones we weren’t too sure about)… Then we’d buy our favourites and get stuck in! read more >>>