Author: Alice Murphy

How Can Big Data Bring Customer Understanding?

For many companies the concept of Big Data is just that, a concept. Big data is nebulous and chaotic if volume of data takes centre stage rather than data management and quality. This is a mistake.

Part 2 -Data Strategy for Commercial Success In The Sport’s World

Our previous blog looked at the issue of disconnected data for Sports Organisations. For commercial success, it’s necessary to have accurate data, and to have it all in one place, to provide a reliable understanding of every aspect of the organisation. Having all data in one place is central to data strategy which gets results. But what does a data strategy look like? read more >>>

Part 1: Data Strategy For Commercial Success In The Sport’s World

In the world of sport, data is widely spread to understand many metrics about team performance. This analysis is crucial to success. This careful attention to data however, is not always applied when utilising a commercial database. read more >>>

Reflections On Marketing Week Live 2016

I’ve spent some time over the last week reflecting on all I saw and heard whilst at Marketing Week Live 2016. Mainly to ensure that I’m following best practices and on top of current trends within marketing. I thought I’d share my thoughts, so here it is… MWL16 according to Alice! read more >>>

Does Data Stifle Creativity?

No. And I could end the blog there, but I won’t. Of course the danger with data is that we become over reliant upon it and use it to make all of our decisions. Some of the best ads of 2015 came about from a ‘big creative idea’ rather than what the data told them to do. read more >>>

Hooray For The General Data Protection Regulations

The DMA states that the new General Data Protection Regulations (GDPR) will have “far-reaching” consequences for businesses and will determine how a business manages and protects personal data. read more >>>

Data Protection And The Brexit

23^rd June 2016 promises to be a historic day for the United Kingdom. Whichever way you choose to vote in the EU referendum, either to remain a member or leave, the implementation of the General Data Protection Regulation (GDPR) is not likely to be affected, the DMA has explained. read more >>>

The DMA’s Marketer Email Tracker 2016 Survey

The DMA have launched their ‘Marketer email tracker 2016’ survey, it makes a lot of sense and is well worth a read. read more >>>

How To Capture Correct Bank Details And Stay Secure

Leading contracting experts Liquid Friday needed a bank validation solution that could be rapidly deployed into their Salesforce CRM platform. The company, like any other, can not afford to capture incorrect bank details. It’s highly disruptive and dealing with transactional security a necessity. read more >>>