Address Validation

Address the treasure in your ‘trash’

“Don’t worry about that bit, barely anyone uses it”

I have heard that statement before and recently a friend of mine got in touch and one of his clients had said something very similar and for once, we decided to question the decision and quantify the decision in order to open the client’s eyes and let them see just what they were throwing away.  read more >>>

Validation to maximise your SEO and PPC spend

An awful lot is made of the amount companies should spend on Pay-Per-Click (PPC) advertising online, especially if they are ecommerce companies, with digital marketers needing to know what their AdWords spend is and how to increase their page rankings with the various search engines. This has in turn spawned a generation of experts in Search Engine Optimisation (SEO).  read more >>>

See the opportunities that abandoned shopping carts can bring

Shopping cart abandonment – every ecommerce site will experience it and everyone is guilty of abandoning their shopping cart at some point – in fact, on average 68.63% of shopping carts are abandoned which equates to roughly $4.9 trillion of abandoned cart globally.  read more >>>

Data Validation and Formatting in ASP.NET MVC

Think of it as data baseball. The bases are where customers or prospects can enter their details, such as name, address, telephone number or email address in order to set up an account, request a call back and similar. As a data quality company we obviously need to ensure that the data entered is accurate and consistently formatted in order for us to be able to use that information effectively. As there are many such touchpoints we don’t want to have to repeat the same checks time and again. read more >>>

How consumers shop on mobiles

Smartphones have changed not only changed people’s lives and the way people connect (does anyone remember the days without video calling?!) but they have also changed the way consumers behave and so it is important that retailers understand how to maximise the likelihood of a purchase by appreciating the users experience. read more >>>

Smart Tools For Managing Data Quality At Point Of Capture

Many people think that maintaining data quality is easy; in reality it’s very easy to get wrong. In fast moving businesses where data is constantly being added externally, created internally and imported, it’s important to remember that quality data is a significant asset, and it needs protecting. read more >>>