What’s haunting marketers?

Let me ask you, what is more terrifying than ghouls and vampires? What keeps more people awake at night in a cold sweat than the fear of the monster under the bed? What drains money secretly and spreads bad feelings about you to others quicker than a flesh-eating virus?

Continue reading What’s haunting marketers?

The lion, the witch and the wardrobe: keeping it corporate

The lion, the witch and the wardrobe. A classic fantasy novel which you may have thought you had outgrown. I’m afraid not, for the book has many symbolic meanings in the corporate world.  read more >>>

The Rise of Data Analytics in Sport

Last weekend ( more specifically Sunday 14th May 2017) saw the play-off final of England’s National League, the top division of the National League in England. The winners, Forest Green Rovers were promoted in to the English Football League for the first time in its 128-year history.  read more >>>

See the opportunities that abandoned shopping carts can bring

Shopping cart abandonment – every ecommerce site will experience it and everyone is guilty of abandoning their shopping cart at some point – in fact, on average 68.63% of shopping carts are abandoned which equates to roughly $4.9 trillion of abandoned cart globally.  read more >>>