“Don’t worry about that bit, barely anyone uses it”
I have heard that statement before and recently a friend of mine got in touch and one of his clients had said something very similar and for once, we decided to question the decision and quantify the decision in order to open the client’s eyes and let them see just what they were throwing away. read more >>>
The cost of maintaining a CRM can be large, however the cost of getting the data wrong can be immense. read more >>>
Jingle bells, good data sells… cleansed data is ace,
Oh what fun it is to have a high quality database!
Yes that’s a take on the ever popular ‘Jingle Bells.’ In the middle of summer though?! read more >>>
For many companies the concept of Big Data is just that, a concept. Big data is nebulous and chaotic if volume of data takes centre stage rather than data management and quality. This is a mistake.
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23rd June 2016 promises to be a historic day for the United Kingdom. Whichever way you choose to vote in the EU referendum, either to remain a member or leave, the implementation of the General Data Protection Regulation (GDPR) is not likely to be affected, the DMA has explained. read more >>>
DestinationCRM.com have an interesting article about ‘Rethinking Data Quality’. It explains why companies should closely examine their approach to collecting, cleaning and maintaining their data. This avoids issues such as wrong delivery of items and wasting marketing spend. “Reissuing an invoice, redoing a delivery—all of these steps have costs,” Hayler says. read more >>>
Well it is for the marketer.
Now is the time the flurry of activity happens to ensure that customers receive personalised and timely messages about products and services in the run up to Christmas. read more >>>
Here we are at the third part of the blog series: Putting Data at the Heart of your CRM Strategy, and it’s all about data quality. read more >>>
The importance of data quality and data management to understand customers and drive marketing campaigns is essential for business growth. read more >>>