eCommerce

Welcome to the Client Services Team!

As a growing business, maintaining and supporting our existing clients is key. In 2017, we made the decision to introduce our Client Services team to proactively support all our existing customers and introduce a new on-boarding process. Why? To ensure that our customers have good account management support and always have access to an office-based contact when they need it. (more…)

Reducing Cart Abandonment Rates with data8 address validation™: The Complete Solution

According to research from the Baymard Institute[1], 69%of all eCommerce visitors abandon their shopping cart. While the research identified a number of reasons why online shoppers may abandon their cart, one of the most common cause of abandonment (28%) was a “too long / complicated checkout process”. (more…)

Validation to maximise your SEO and PPC spend

An awful lot is made of the amount companies should spend on Pay-Per-Click (PPC) advertising online, especially if they are ecommerce companies, with digital marketers needing to know what their AdWords spend is and how to increase their page rankings with the various search engines. This has in turn spawned a generation of experts in Search Engine Optimisation (SEO).  read more >>>

Prestashop: An interview with Léa Mendes

Black Friday passed not long ago and so has the festive season where people bought gifts for their loved ones before Christmas and have treated themselves in the sales after, so it’s only right that we delve deeper into eCommerce. I spoke to the lovely Léa Mendes, who’s a Product Designer in the PrestaShop core team.  read more >>>