eCommerce

Validation to maximise your SEO and PPC spend

An awful lot is made of the amount companies should spend on Pay-Per-Click (PPC) advertising online, especially if they are ecommerce companies, with digital marketers needing to know what their AdWords spend is and how to increase their page rankings with the various search engines. This has in turn spawned a generation of experts in Search Engine Optimisation (SEO).  read more >>>

Prestashop: An interview with Léa Mendes

Black Friday passed not long ago and so has the festive season where people bought gifts for their loved ones before Christmas and have treated themselves in the sales after, so it’s only right that we delve deeper into eCommerce. I spoke to the lovely Léa Mendes, who’s a Product Designer in the PrestaShop core team.  read more >>>