Data Management

Santa’s making his list, he’ll be checking it twice if he doesn’t cleanse his database

It was that one Christmas, we all remember it.

We didn’t get the present we wanted. It wasn’t just a bit wrong, it was so totally NOT what we had written on our little lists that we couldn’t comprehend where Santa has rustled this alien present idea from. Yes, it would have been something that we could have liked last year maybe, but we were so much older and more mature now that there’s no way we could take that present to school and show it off.  read more >>>

Companies are under-achieving in data management

According to a new report from SAS, more than 66% of data management leaders believe they have an effective data management strategy. Furthermore, they believe they are approaching data cleansing and analytics in the right way. The report goes on to says that approximately 10% of companies it classes as ‘laggards’, also believe the same thing.  read more >>>

Part 1: Selecting B2B Data is like Pick ‘n’ Mix

Most of us can remember the days when we went into the local store or supermarket to find those colourful ranges of Pick ‘n’ Mix. There were so many options that most of us also ended up with a bag that was way too full and cost way too much! The sensible thing to do was to then get the scoop back out and put some back (these were usually the ones we weren’t too sure about)… Then we’d buy our favourites and get stuck in! read more >>>

Facing Brexit In The Marketing World

On 23rd June 2016 the UK voted to leave the EU. Remain or Leave both had ramifications for UK businesses. This outcome has thrown up a series of risks but it has also opened up opportunities, especially for marketers and therefore is not a time for UK businesses to ‘wallow in the uncertainty’. read more >>>

Perfecting The Checkout Process

People shop online for a number of reasons such as convenience, better prices, better comparison capabilities, avoiding the crowds or even just compulsive shopping. Customers expect the process to be quick, simple and over in a few minutes. That’s why it’s so important to have a quick checkout process but provide a great customer experience at the same time. read more >>>