I really loved my time here and it was great to meet thought-leaders and people who were highly engaged with the product and user group. read more >>>
I’m at the awkward stage in life where I’m certainly too old to go trick or treating with my friends but I’m not quite old (or responsible) enough to have children of my own to take. So instead, I’ve realised there’s many similarities between trick or treating and marketing.
Shopping cart abandonment is a problem that is only too common for many eCommerce websites but it’s also easy to reduce abandonment rates and encourage customers to continue the checkout journey to the end of their purchase. read more >>>
Who hasn’t heard of Pokémon Go? It’s the augmented reality game that has taken the world by storm, earning £1.1m per day since it was launched last week. Players venture out into the real world to capture mysterious beasts by physically visiting locations where they think Pokémon may be hiding. read more >>>
We have all become used to entering in just our postcode and then selecting our address to have it populated as our delivery address on retail websites. With the advent of predictive address we can even now just enter our house number and start typing our street for autocompletion of our full address. Yet even the most indulgent shopaholics don’t enter their addresses into websites more than a couple of times per day. read more >>>
We’ve all experienced visiting a website and going through their products, but then end up leaving the site when we were faced with the checkout page. Some e-commerce websites just don’t provide a smooth and easy shopping experience for their customers. read more >>>
I’ve spent some time over the last week reflecting on all I saw and heard whilst at Marketing Week Live 2016. Mainly to ensure that I’m following best practices and on top of current trends within marketing. I thought I’d share my thoughts, so here it is… MWL16 according to Alice! read more >>>