Marketing

5 ways to love your CRM again

Customer relationship management systems, or CRM as they are more affectionately known as, are the backbone of most companies. They are a multiverse of customer data, call tracking and email tracking just to name a few.

So with all this information in CRM, how can you ensure it’s not hindering your business? What can you do to improve your CRM in order to make the most out of it?  read more >>>

75 essential direct marketing statistics

I don’t know who you are. I don’t know what you want. If you are looking for dull data blogs, I can tell you data is not boring, and what I do have are a very particular set of facts. Facts which we have gathered over a jam-packed work week. Facts which will change the way you think. If you read on now, that’ll be the end of it. I will not try to persuade you further, I will not say ‘I told you so’ when you’re marketing goes from strength to strength. But if you don’t, I will look for you, I will find you and I will convince you with more facts!  read more >>>

An administrator, marketer, salesperson & an MD walk into a bar… to discuss data quality

That may have sounded like the start of a joke, however nobody is laughing when it comes to missing information in CRM – it’s rather frustrating really! So I have this handy little guide to help you prove to the rest of your team and company why data quality is so important.  read more >>>