With the summer holiday season on the horizon, people are shopping for those new clothes that will make them look oh-so-exotic on the beach in Thailand, or those sandals that are actually really comfortable for when they’re wandering round Pompeii in Italy. So it’s no wonder sales will be increasing this season and it’s certainly worth knowing how to make the most of the sunshine shoppers. read more >>>
Data Validation
Where is my item?
We’ve all been there, waiting in all day for that delivery between 8am and 6pm it’s exciting isn’t it! You wait… and wait… and… That excitement is all of a sudden taken over by frustration because your item(s) still haven’t arrived. read more >>>
See the opportunities that abandoned shopping carts can bring
Shopping cart abandonment – every ecommerce site will experience it and everyone is guilty of abandoning their shopping cart at some point – in fact, on average 68.63% of shopping carts are abandoned which equates to roughly $4.9 trillion of abandoned cart globally. read more >>>
Build a better database: part 1
2017 has started on a good note for Data8! We’ve been announced as Technology Firm of the Year 2016 by Build Magazine, a magazine featuring everything from the latest products and techniques, to up-to-the-minute design trends and industry-moulding regulations. This had us thinking, data along with construction and property are rarely paired together, so of course I decided to investigate. read more >>>
See if they’re on the CTPS
So you’re tired of sitting at your desk (no I wasn’t finished, you can’t agree with me there) and suddenly brrrrring brrrrrring! Obviously you answer the phone in your most polite phone voice to be greeted by whoever is on the other end of the line asking to speak to the MD. read more >>>
Santa’s making his list, he’ll be checking it twice if he doesn’t cleanse his database
It was that one Christmas, we all remember it.
We didn’t get the present we wanted. It wasn’t just a bit wrong, it was so totally NOT what we had written on our little lists that we couldn’t comprehend where Santa has rustled this alien present idea from. Yes, it would have been something that we could have liked last year maybe, but we were so much older and more mature now that there’s no way we could take that present to school and show it off. read more >>>
Fuzzy matching at its finest
I love this season. Snow, bobble hats and lots of food. So when I come across a funny news article it just makes it even better. And to put the cherry on my already large cake, I can relate this one to data! read more >>>
When Bigger Isn’t Always Better
1.8 seconds. The amount of time it takes to form a first impression. And we all know that first impressions last, unless were are then extremely impressed or disappointed by the subject in question. read more >>>
The marketer, the salesperson and the golden thread
The sales department and the marketing department. Forever having back and forth conversations about ‘Ask them how they’ve heard of us!!!!’ and ‘You forgot to tell us about this promotion!!!’. You get the jist, it’s a fiery relationship between two very strong departments. read more >>>
