With the summer holiday season on the horizon, people are shopping for those new clothes that will make them look oh-so-exotic on the beach in Thailand, or those sandals that are actually really comfortable for when they’re wandering round Pompeii in Italy. So it’s no wonder sales will be increasing this season and it’s certainly worth knowing how to make the most of the sunshine shoppers. read more >>>
Shopping Cart Abandonment
See the opportunities that abandoned shopping carts can bring
Shopping cart abandonment – every ecommerce site will experience it and everyone is guilty of abandoning their shopping cart at some point – in fact, on average 68.63% of shopping carts are abandoned which equates to roughly $4.9 trillion of abandoned cart globally. read more >>>
Avoid These 5 E-Commerce Checkout Mistakes
We’ve all experienced visiting a website and going through their products, but then end up leaving the site when we were faced with the checkout page. Some e-commerce websites just don’t provide a smooth and easy shopping experience for their customers. read more >>>
How Consumers Shop On Mobiles
Smartphones have changed the way consumers behave and so it is important that retailers understand how to maximise the likelihood of a purchase by appreciating the users experience. This is illustrated in a topical piece in Marketing Week. read more >>>
Optimising UX Strategies With Data Solutions
Our newly released ebook outlines two key strategies which enable companies to stay ahead in eCommerce. Usability and personalisation are key to delivering excellent user experiences. The strategies increase customer satisfaction, loyalty and retention, and ultimately increase sales. They are worth investing in. read more >>>
PART 2: Enhancing UX: Minimise Costly Cart Abandonment
The checkout process is vitally important, for both the customer and the retailer. Will the sale go through or will it be abandoned? Too often it is abandoned, and it’s a costly problem. read more >>>
Predictive Address™ – The Newest Addition To Data Validation Services
Having spent a good percentage of your budget getting people onto your ecommerce site or into your shop there is nothing more annoying than obtaining incorrect delivery details. Getting correct address information in real-time at point of capture means you’ll get deliveries right first time. read more >>>
PART 1: Enhancing UX: Enabling Shoppers To Shop Smart and Fast
Online shoppers are looking to feel powerful. They want to control how they purchase, how long it takes them and how the process feels. This is the User experience, or UX. read more >>>
How To Optimise Your Customer Journey
The recent economic downturn has led to online shoppers becoming much savvier and more demanding. They have greater expectations for their customer experience. Every interaction with the business shapes the customer’s relationship with the brand, and so every detail of the customer journey must be as positive as possible. read more >>>
