UX

See the opportunities that abandoned shopping carts can bring

Shopping cart abandonment – every ecommerce site will experience it and everyone is guilty of abandoning their shopping cart at some point – in fact, on average 68.63% of shopping carts are abandoned which equates to roughly $4.9 trillion of abandoned cart globally.  read more >>>

Postcode Lookup Enhances Data Quality

We have all become used to entering in just our postcode and then selecting our address to have it populated as our delivery address on retail websites. With the advent of predictive address we can even now just enter our house number and start typing our street for autocompletion of our full address. Yet even the most indulgent shopaholics don’t enter their addresses into websites more than a couple of times per day. read more >>>

Perfecting The Checkout Process

People shop online for a number of reasons such as convenience, better prices, better comparison capabilities, avoiding the crowds or even just compulsive shopping. Customers expect the process to be quick, simple and over in a few minutes. That’s why it’s so important to have a quick checkout process but provide a great customer experience at the same time. read more >>>

Reflections On Marketing Week Live 2016

I’ve spent some time over the last week reflecting on all I saw and heard whilst at Marketing Week Live 2016. Mainly to ensure that I’m following best practices and on top of current trends within marketing. I thought I’d share my thoughts, so here it is… MWL16 according to Alice! read more >>>

Optimising UX Strategies With Data Solutions

Our newly released ebook outlines two key strategies which enable companies to stay ahead in eCommerce. Usability and personalisation are key to delivering excellent user experiences. The strategies increase customer satisfaction, loyalty and retention, and ultimately increase sales. They are worth investing in. read more >>>

PART 3: Enhancing UX: Being Personal

Giving consumers great online experiences requires creativity, great products and services, and increasingly, rapport with the consumer through personalised communication. Impersonal messaging will not cut it in today’s competitive ecommerce environment. Having a more human approach is proving to be crucial and highly profitable. read more >>>