Data

Santa’s making his list, he’ll be checking it twice if he doesn’t cleanse his database

It was that one Christmas, we all remember it.

We didn’t get the present we wanted. It wasn’t just a bit wrong, it was so totally NOT what we had written on our little lists that we couldn’t comprehend where Santa has rustled this alien present idea from. Yes, it would have been something that we could have liked last year maybe, but we were so much older and more mature now that there’s no way we could take that present to school and show it off.  read more >>>

The marketer, the salesperson and the golden thread

The sales department and the marketing department. Forever having back and forth conversations about ‘Ask them how they’ve heard of us!!!!’ and ‘You forgot to tell us about this promotion!!!’. You get the jist, it’s a fiery relationship between two very strong departments.  read more >>>

Trick or Treating With Great ROI

I’m at the awkward stage in life where I’m certainly too old to go trick or treating with my friends but I’m not quite old (or responsible) enough to have children of my own to take. So instead, I’ve realised there’s many similarities between trick or treating and marketing.

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Part 1: Selecting B2B Data is like Pick ‘n’ Mix

Most of us can remember the days when we went into the local store or supermarket to find those colourful ranges of Pick ‘n’ Mix. There were so many options that most of us also ended up with a bag that was way too full and cost way too much! The sensible thing to do was to then get the scoop back out and put some back (these were usually the ones we weren’t too sure about)… Then we’d buy our favourites and get stuck in! read more >>>