Author: Andrew Eaton

I’m the Product Marketing Manager at Data8 and enjoy being a core part of the marketing team! I’m responsible for the marketing and advertising of the many various products here at Data8 and have taken part in webinars and events in the data industry! I come from a scientific background having worked in healthcare and scientific instrumentation, having done my Ph.D in Mass Spectrometry. Outside of work, I love all things Dr Who! I’m a self-confessed geek and love attending conventions with my teenage daughter.

Who’s afraid of the big bad GDPR?

Whilst created primarily as a tool to help users to select keywords for their Google Adwords campaigns, the rather wonderful Google Adwords Keyword Planner[1] allows you to enter a subject keyword or phrase and find out what related keywords, are being searched for, and the average number of searches per month for each.  (more…)

Duplicate records | lower response and increased cost


Two new products from Data8 solves CRM Database’s biggest problem

Research[i] by graphMarketing Sherpa shows that a B2B database naturally degrades at a rate of 2.1% per month: that’s 22.5%, almost a quarter of the database, over the course of a year. The same research shows that large B2C databases degrade by 3.2% or 32.3% per year!  (more…)

Is it time for a spring clean?

It’s that time of year again, when the mornings and evenings get that little bit lighter and the daffodils start to make an appearance. Those dark, cold winter days seem to be long gone, it is now time to embrace new beginnings and change. Talking of change, isn’t it time we dusted off the cobwebs and breathed some life into the data hiding inside our CRM systems?  read more >>>