Author: Simon Wise

Validation to maximise your SEO and PPC spend

An awful lot is made of the amount companies should spend on Pay-Per-Click (PPC) advertising online, especially if they are ecommerce companies, with digital marketers needing to know what their AdWords spend is and how to increase their page rankings with the various search engines. This has in turn spawned a generation of experts in Search Engine Optimisation (SEO).  read more >>>

How consumers shop on mobiles

Smartphones have changed not only changed people’s lives and the way people connect (does anyone remember the days without video calling?!) but they have also changed the way consumers behave and so it is important that retailers understand how to maximise the likelihood of a purchase by appreciating the users experience. read more >>>