Author: Victoria Wilson

I work for Data8 as a Marketing Executive and thoroughly enjoy writing blogs! I've recently graduated from the DMA Future Writers course having also gained the IDM Award in Social Copywriting. Prior to Data8, I worked in marketing for a property company straight after graduating from the University of Sheffield with a degree in Psychology. Outside of work, I love snowboarding and horse riding, as well as shopping and exploring Chester, especially the pancake cafe!

See the opportunities that abandoned shopping carts can bring

Shopping cart abandonment – every ecommerce site will experience it and everyone is guilty of abandoning their shopping cart at some point – in fact, on average 68.63% of shopping carts are abandoned which equates to roughly $4.9 trillion of abandoned cart globally.  read more >>>

The automotive industry is driving data analytics

It’s interesting to see that the amount of companies using data is increasing. It’s also pretty cool to see some of the new innovative ways that companies are doing so, especially with data analytics playing a big role in achieving new levels of success.

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