What’s haunting marketers?

Let me ask you, what is more terrifying than ghouls and vampires? What keeps more people awake at night in a cold sweat than the fear of the monster under the bed? What drains money secretly and spreads bad feelings about you to others quicker than a flesh-eating virus?

Continue reading What’s haunting marketers?

I’ve got 99 problems and they’re two for one

What’s worse than one problem? Two problems of course. This could go on – 3 problems, 4 – maybe even or 6. This is applicable to every problem in life. More problems = more misery.

So, with what’s less of a problem and more of a panic-inducing eye opener to many people (I’m talking about GDPR) – many companies are turning their attention to their data quality in their CRM system prior to new legislation becoming enforced.  read more >>>

The lion, the witch and the wardrobe: keeping it corporate

The lion, the witch and the wardrobe. A classic fantasy novel which you may have thought you had outgrown. I’m afraid not, for the book has many symbolic meanings in the corporate world.  read more >>>

Why consent should be on your mind right now

The GDPR sets a rather high standard for consent and places more control in an individual’s hands. In fact, if you missed our webinar – you can download a recording here. For now, here’s a brief overview on consent and why it’s so important to have it in the run up to the GDPR.  read more >>>