Author: Victoria Wilson

I work for Data8 as a Marketing Executive and thoroughly enjoy writing blogs! I've recently graduated from the DMA Future Writers course having also gained the IDM Award in Social Copywriting. Prior to Data8, I worked in marketing for a property company straight after graduating from the University of Sheffield with a degree in Psychology. Outside of work, I love snowboarding and horse riding, as well as shopping and exploring Chester, especially the pancake cafe!

Why consent should be on your mind right now

The GDPR sets a rather high standard for consent and places more control in an individual’s hands. In fact, we’ve got a webinar all about consent soon – you can sign up here. For now, here’s a brief overview on consent and why it’s so important to have it in the run up to the GDPR.  read more >>>

Alumni are changing and so is your database

I still like to think of myself as a recent graduate. Those days where I had my first chance at an independent life and got to live in a brand new place with my friends seems like it was just yesterday. Truth be told, I graduated in 2015 and have been an adult for a whole two years, so it’s really not that recent.

But when I get an email from my old university giving updates about current students and new technologies, buildings and awards that the university has, I get a little warm fuzzy feeling. read more >>>

5 ways to love your CRM again

Customer relationship management systems, or CRM as they are more affectionately known as, are the backbone of most companies. They are a multiverse of customer data, call tracking and email tracking just to name a few.

So with all this information in CRM, how can you ensure it’s not hindering your business? What can you do to improve your CRM in order to make the most out of it?  read more >>>

15 Quick Fire Ecommerce Stats You Need To Know

With the summer holiday season on the horizon, people are shopping for those new clothes that will make them look oh-so-exotic on the beach in Thailand, or those sandals that are actually really comfortable for when they’re wandering round Pompeii in Italy. So it’s no wonder sales will be increasing this season and it’s certainly worth knowing how to make the most of the sunshine shoppers.  read more >>>