Research by Marketing Sherpa shows that a B2B database naturally degrades at a rate of 2.1% per month: that’s 22.5%, almost a quarter of the database, over the course of a year. The same research shows that large B2C databases degrade by 3.2% or 32.3% per year! read more >>>
What’s worse than one problem? Two problems of course. This could go on – 3 problems, 4 – maybe even or 6. This is applicable to every problem in life. More problems = more misery.
So, with what’s less of a problem and more of a panic-inducing eye opener to many people (I’m talking about GDPR) – many companies are turning their attention to their data quality in their CRM system prior to new legislation becoming enforced. read more >>>
The lion, the witch and the wardrobe. A classic fantasy novel which you may have thought you had outgrown. I’m afraid not, for the book has many symbolic meanings in the corporate world. read more >>>
Also known as the process where you might not even know where, or how to begin. So because you’re most likely thinking about other work projects and that super important meeting you have this week – let’s simplify data migration. read now >>>
I still like to think of myself as a recent graduate. Those days where I had my first chance at an independent life and got to live in a brand new place with my friends seems like it was just yesterday. Truth be told, I graduated in 2015 and have been an adult for a whole two years, so it’s really not that recent.
But when I get an email from my old university giving updates about current students and new technologies, buildings and awards that the university has, I get a little warm fuzzy feeling. read more >>>