It’s easy to pop the cork out of the champagne bottle and book an all-inclusive holiday to the Maldives when you have an incoming lead who wants to place a huge order for your product or service. All done and dusted, right?
That may have sounded like the start of a joke, however nobody is laughing when it comes to missing information in CRM – it’s rather frustrating really! So I have this handy little guide to help you prove to the rest of your team and company why data quality is so important. read more >>>
The cost of maintaining a CRM can be large, however the cost of getting the data wrong can be immense. read more >>>
While behind the scenes at Data-8 we have countless databases whirring, hundreds of bespoke workflows validating data, and what seems at times like unlimited storage, the input we often see and output we often provide are just humble spreadsheets and text files. read more >>>
Marketing is all about showing why consumers need your product. But it certainly includes some element of prediction – what do people want or need and how can it be related to your product? read more >>>
Shopping cart abandonment is a problem that is only too common for many eCommerce websites but it’s also easy to reduce abandonment rates and encourage customers to continue the checkout journey to the end of their purchase. read more >>>
Who hasn’t heard of Pokémon Go? It’s the augmented reality game that has taken the world by storm, earning £1.1m per day since it was launched last week. Players venture out into the real world to capture mysterious beasts by physically visiting locations where they think Pokémon may be hiding. read more >>>
Think about when you started up your business… all the things you needed, all the companies out there that offered those services… How did you choose which ones to work with? read more >>>
Jingle bells, good data sells… cleansed data is ace,
Oh what fun it is to have a high quality database!
Yes that’s a take on the ever popular ‘Jingle Bells.’ In the middle of summer though?! read more >>>