The lion, the witch and the wardrobe. A classic fantasy novel which you may have thought you had outgrown. I’m afraid not, for the book has many symbolic meanings in the corporate world. read more >>>
Data quality
How much are your leads worth?
It’s easy to pop the cork out of the champagne bottle and book an all-inclusive holiday to the Maldives when you have an incoming lead who wants to place a huge order for your product or service. All done and dusted, right?
An administrator, marketer, salesperson & an MD walk into a bar… to discuss data quality
That may have sounded like the start of a joke, however nobody is laughing when it comes to missing information in CRM – it’s rather frustrating really! So I have this handy little guide to help you prove to the rest of your team and company why data quality is so important. read more >>>
Three Steps to CRM Data Heaven
The cost of maintaining a CRM can be large, however the cost of getting the data wrong can be immense. read more >>>
Dirty Excel Secrets: CSV
While behind the scenes at Data-8 we have countless databases whirring, hundreds of bespoke workflows validating data, and what seems at times like unlimited storage, the input we often see and output we often provide are just humble spreadsheets and text files. read more >>>
Let’s get personal
Marketing is all about showing why consumers need your product. But it certainly includes some element of prediction – what do people want or need and how can it be related to your product? read more >>>
Nobody Likes Being Abandoned
Shopping cart abandonment is a problem that is only too common for many eCommerce websites but it’s also easy to reduce abandonment rates and encourage customers to continue the checkout journey to the end of their purchase. read more >>>
Pokemon Go: Gotta Catch All The Data
Who hasn’t heard of Pokémon Go? It’s the augmented reality game that has taken the world by storm, earning £1.1m per day since it was launched last week. Players venture out into the real world to capture mysterious beasts by physically visiting locations where they think Pokémon may be hiding. read more >>>
Grow Your Business By Helping a New Business To Grow
Think about when you started up your business… all the things you needed, all the companies out there that offered those services… How did you choose which ones to work with? read more >>>
