Internet shopping

Perfecting The Checkout Process

People shop online for a number of reasons such as convenience, better prices, better comparison capabilities, avoiding the crowds or even just compulsive shopping. Customers expect the process to be quick, simple and over in a few minutes. That’s why it’s so important to have a quick checkout process but provide a great customer experience at the same time. read more >>>

How Consumers Shop On Mobiles

Smartphones have changed the way consumers behave and so it is important that retailers understand how to maximise the likelihood of a purchase by appreciating the users experience. This is illustrated in a topical piece in Marketing Week. read more >>>

Optimising UX Strategies With Data Solutions

Our newly released ebook outlines two key strategies which enable companies to stay ahead in eCommerce. Usability and personalisation are key to delivering excellent user experiences. The strategies increase customer satisfaction, loyalty and retention, and ultimately increase sales. They are worth investing in. read more >>>