Profiling isn’t solely for B2C companies. There, I said it. Yes you over there who works in B2B, you can use profiling too.
One business will be a customer if they buy from another business, it’s just that they’re an organisation and not a person. So how can you profile businesses?
There’s so many criteria you can choose from and this depends on your needs – do you want employees to find out credit ratings before doing business? Or do you want to do a targeted campaign and pick the size, profitability and type of the business?
Business Profiling APIs are pretty nifty little tools which can quickly retrieve a plethora of information and they plug straight into the CRM. These tools are excellent for gaining a large insight into businesses, such as:
- Company name
- Company number
- Company type and status
- Incorporation date
- Registered address
- SIC code and description
- Credit rating and limit
- Trading addresses
And many more!
Some plugins can be quite slow and take around 20 seconds to retrieve information, however faster ones do exist (try a demo!).
What benefits does having a full view of a potential business customer bring?
- Incoming sales leads can be prioritised
- The increased amount of information in CRM also allows for detailed reporting, providing marketers with greater insight upon which they can make more strategic decisions.
- Knowledge that captured data will be accurate
- Instantly and accurately identify dissolved companies so no time or money is spent contacting them.
- Key data provides the ability to segment and create targeted marketing campaigns.
Business profiling. Allowing B2B companies target their marketing and so much more. Wait, that sounds super cheesy so I’ll just sign off with a video showing you how it’s done.