Profiling isn’t solely for B2C companies. There, I said it. Yes you over there who works in B2B, you can use profiling too.
One business will be a customer if they buy from another business, it’s just that they’re an organisation and not a person. So how can you profile businesses?
There’s so many criteria you can choose from and this depends on your needs – do you want employees to find out credit ratings before doing business? Or do you want to do a targeted campaign and pick the size, profitability and type of the business?
Business Profiling APIs are pretty nifty little tools which can quickly retrieve a plethora of information and they plug straight into the CRM. These tools are excellent for gaining a large insight into businesses, such as:
- Company name
- Company number
- Company type and status
- Incorporation date
- Registered address
- SIC code and description
- Credit rating and limit
- Trading addresses
And many more!
Some plugins can be quite slow and take around 20 seconds to retrieve information, however faster ones do exist (try a demo!).
What benefits does having a full view of a potential business customer bring?
- Incoming sales leads can be prioritised
- The increased amount of information in CRM also allows for detailed reporting, providing marketers with greater insight upon which they can make more strategic decisions.
- Knowledge that captured data will be accurate
- Instantly and accurately identify dissolved companies so no time or money is spent contacting them.
- Key data provides the ability to segment and create targeted marketing campaigns.
Business profiling. Allowing B2B companies target their marketing and so much more. They bring good data quality too – we actually did an interview about data, you can read about it here.
I’ll just sign off with a video showing you how it’s done.