Category: Data Validation

Make the most of New Year Resolutions to give to charity

Now that the festive season is over, it’s time to get people thinking about acting on that resolution to make a donation to charity.

Getting the correct information from potential supporters and donors is essential to ensure that you can connect with them, that payment can be taken, and can help with Gift Aid recording.

Continue reading “Make the most of New Year Resolutions to give to charity”

Reducing Cart Abandonment Rates with data8 address validation™: The Complete Solution

According to research from the Baymard Institute[1], 69% of all eCommerce visitors abandon their shopping cart. While the research identified a number of reasons why online shoppers may abandon their cart, one of the most common cause of abandonment (28%) was a “too long / complicated checkout process”. Continue reading “Reducing Cart Abandonment Rates with data8 address validation™: The Complete Solution”

15 Quick Fire Ecommerce Stats You Need To Know

With the summer holiday season on the horizon, people are shopping for those new clothes that will make them look oh-so-exotic on the beach in Thailand, or those sandals that are actually really comfortable for when they’re wandering round Pompeii in Italy. So it’s no wonder sales will be increasing this season and it’s certainly worth knowing how to make the most of the sunshine shoppers.  read more >>>

Validation to maximise your SEO and PPC spend

An awful lot is made of the amount companies should spend on Pay-Per-Click (PPC) advertising online, especially if they are ecommerce companies, with digital marketers needing to know what their AdWords spend is and how to increase their page rankings with the various search engines. This has in turn spawned a generation of experts in Search Engine Optimisation (SEO).  read more >>>