According to research from the Baymard Institute[1], 69%of all eCommerce visitors abandon their shopping cart. While the research identified a number of reasons why online shoppers may abandon their cart, one of the most common cause of abandonment (28%) was a “too long / complicated checkout process”. (more…)
Data Validation
PredictiveAddress Updates November 2017
We’ve been working hard to keep improving our PredictiveAddress service, with several updates in the last few weeks we’d like to update you with. read more >>><span id=
Address the treasure in your ‘trash’
“Don’t worry about that bit, barely anyone uses it”
I have heard that statement before and recently a friend of mine got in touch and one of his clients had said something very similar and for once, we decided to question the decision and quantify the decision in order to open the client’s eyes and let them see just what they were throwing away. read more >>>
15 Quick Fire Ecommerce Stats You Need To Know
With the summer holiday season on the horizon, people are shopping for those new clothes that will make them look oh-so-exotic on the beach in Thailand, or those sandals that are actually really comfortable for when they’re wandering round Pompeii in Italy. So it’s no wonder sales will be increasing this season and it’s certainly worth knowing how to make the most of the sunshine shoppers. read more >>>
Validation to maximise your SEO and PPC spend
An awful lot is made of the amount companies should spend on Pay-Per-Click (PPC) advertising online, especially if they are ecommerce companies, with digital marketers needing to know what their AdWords spend is and how to increase their page rankings with the various search engines. This has in turn spawned a generation of experts in Search Engine Optimisation (SEO). read more >>>
Where is my item?
We’ve all been there, waiting in all day for that delivery between 8am and 6pm it’s exciting isn’t it! You wait… and wait… and… That excitement is all of a sudden taken over by frustration because your item(s) still haven’t arrived. read more >>>
How much are your leads worth?
It’s easy to pop the cork out of the champagne bottle and book an all-inclusive holiday to the Maldives when you have an incoming lead who wants to place a huge order for your product or service. All done and dusted, right?
We know what your business did last summer
Profiling isn’t solely for B2C companies. There, I said it. Yes you over there who works in B2B, you can use profiling too. read more >>>
See the opportunities that abandoned shopping carts can bring
Shopping cart abandonment – every ecommerce site will experience it and everyone is guilty of abandoning their shopping cart at some point – in fact, on average 68.63% of shopping carts are abandoned which equates to roughly $4.9 trillion of abandoned cart globally. read more >>>
