I caught up with Gemma Rawson and Oliver Smith from WRM media to find out their thoughts on data driven marketing. WRM Media specialise in email marketing and lead generation services, producing over 300,000 new customer leads on a monthly basis to a wide variety of businesses both large and small. read more >>>
Marketing
75 essential direct marketing statistics
I don’t know who you are. I don’t know what you want. If you are looking for dull data blogs, I can tell you data is not boring, and what I do have are a very particular set of facts. Facts which we have gathered over a jam-packed work week. Facts which will change the way you think. If you read on now, that’ll be the end of it. I will not try to persuade you further, I will not say ‘I told you so’ when you’re marketing goes from strength to strength. But if you don’t, I will look for you, I will find you and I will convince you with more facts! read more >>>
Musings from MWL 17
Just like that and Marketing Week Live is over for another year. But what an event it was.
We met so many great people and companies and admired so many ideas and creative marketing strategies and plans! Plus, we will be announcing who the winner of our lovely hamper is in the next few days! read more >>>
We know what your business did last summer
Profiling isn’t solely for B2C companies. There, I said it. Yes you over there who works in B2B, you can use profiling too. read more >>>
Spring clean your database… throughout the year
Organisation is only achieved when things in your life are tidy and maintained. Imagine an untidy car, an untidy house with all paper work and bills mixed in a draw, a mixture of children toys, money and house keys. read more >>>
The marketer, the salesperson and the golden thread
The sales department and the marketing department. Forever having back and forth conversations about ‘Ask them how they’ve heard of us!!!!’ and ‘You forgot to tell us about this promotion!!!’. You get the jist, it’s a fiery relationship between two very strong departments. read more >>>
Playdoh, Guess Who? and Data Profiling
Everyone has played the game, Guess Who? If you haven’t, A) where have you been? B) Definitely go and play it. read more >>>
Trick or Treating With Great ROI
I’m at the awkward stage in life where I’m certainly too old to go trick or treating with my friends but I’m not quite old (or responsible) enough to have children of my own to take. So instead, I’ve realised there’s many similarities between trick or treating and marketing.
5 tips for using data analytics in marketing
Knowing where to start when using data in marketing can actually be quite difficult – but get it right and knowing your data can deliver great ROI and personalised campaigns through using the insights gained into customer behaviour. read more >>>
