Marketing

75 essential direct marketing statistics

I don’t know who you are. I don’t know what you want. If you are looking for dull data blogs, I can tell you data is not boring, and what I do have are a very particular set of facts. Facts which we have gathered over a jam-packed work week. Facts which will change the way you think. If you read on now, that’ll be the end of it. I will not try to persuade you further, I will not say ‘I told you so’ when you’re marketing goes from strength to strength. But if you don’t, I will look for you, I will find you and I will convince you with more facts!  read more >>>

The marketer, the salesperson and the golden thread

The sales department and the marketing department. Forever having back and forth conversations about ‘Ask them how they’ve heard of us!!!!’ and ‘You forgot to tell us about this promotion!!!’. You get the jist, it’s a fiery relationship between two very strong departments.  read more >>>

Trick or Treating With Great ROI

I’m at the awkward stage in life where I’m certainly too old to go trick or treating with my friends but I’m not quite old (or responsible) enough to have children of my own to take. So instead, I’ve realised there’s many similarities between trick or treating and marketing.

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