Research[1] by Marketing Sherpa shows that a B2B database naturally degrades at a rate of 2.1% per month: that’s 22.5%, almost a quarter of the database, over the course of a year. The same research shows that large B2C databases degrade by 3.2% or 32.3% per year! read more >>>
What’s worse than one problem? Two problems of course. This could go on – 3 problems, 4 – maybe even or 6. This is applicable to every problem in life. More problems = more misery.
So, with what’s less of a problem and more of a panic-inducing eye opener to many people (I’m talking about GDPR) – many companies are turning their attention to their data quality in their CRM system prior to new legislation becoming enforced. read more >>>
The lion, the witch and the wardrobe. A classic fantasy novel which you may have thought you had outgrown. I’m afraid not, for the book has many symbolic meanings in the corporate world. read more >>>
I still like to think of myself as a recent graduate. Those days where I had my first chance at an independent life and got to live in a brand new place with my friends seems like it was just yesterday. Truth be told, I graduated in 2015 and have been an adult for a whole two years, so it’s really not that recent.
But when I get an email from my old university giving updates about current students and new technologies, buildings and awards that the university has, I get a little warm fuzzy feeling. read more >>>
“Don’t worry about that bit, barely anyone uses it”
I have heard that statement before and recently a friend of mine got in touch and one of his clients had said something very similar and for once, we decided to question the decision and quantify the decision in order to open the client’s eyes and let them see just what they were throwing away. read more >>>
Customer relationship management systems, or CRM as they are more affectionately known as, are the backbone of most companies. They are a multiverse of customer data, call tracking and email tracking just to name a few.
So with all this information in CRM, how can you ensure it’s not hindering your business? What can you do to improve your CRM in order to make the most out of it? read more >>>
The GDPR. It’s everywhere at the moment – how can it not be really, it’s the biggest shake up in data legislation that has happened for a long time. read more >>>
It’s that time of year again, when the mornings and evenings get that little bit lighter and the daffodils start to make an appearance. Those dark, cold winter days seem to be long gone, it is now time to embrace new beginnings and change. Talking of change, isn’t it time we dusted off the cobwebs and breathed some life into the data hiding inside our CRM systems? read more >>>
Hating your data isn’t going to solve anything or help anyone. If it’s not working well for you then change it up. Detect the problem, solve it and you’ll be most appreciative of your data in no time.
So, what’s the problem?
