Data Cleansing

Alumni are changing and so is your database

I still like to think of myself as a recent graduate. Those days where I had my first chance at an independent life and got to live in a brand new place with my friends seems like it was just yesterday. Truth be told, I graduated in 2015 and have been an adult for a whole two years, so it’s really not that recent.

But when I get an email from my old university giving updates about current students and new technologies, buildings and awards that the university has, I get a little warm fuzzy feeling. read more >>>

Address the treasure in your ‘trash’

“Don’t worry about that bit, barely anyone uses it”

I have heard that statement before and recently a friend of mine got in touch and one of his clients had said something very similar and for once, we decided to question the decision and quantify the decision in order to open the client’s eyes and let them see just what they were throwing away.  read more >>>

5 ways to love your CRM again

Customer relationship management systems, or CRM as they are more affectionately known as, are the backbone of most companies. They are a multiverse of customer data, call tracking and email tracking just to name a few.

So with all this information in CRM, how can you ensure it’s not hindering your business? What can you do to improve your CRM in order to make the most out of it?  read more >>>

Is it time for a spring clean?

It’s that time of year again, when the mornings and evenings get that little bit lighter and the daffodils start to make an appearance. Those dark, cold winter days seem to be long gone, it is now time to embrace new beginnings and change. Talking of change, isn’t it time we dusted off the cobwebs and breathed some life into the data hiding inside our CRM systems?  read more >>>

An administrator, marketer, salesperson & an MD walk into a bar… to discuss data quality

That may have sounded like the start of a joke, however nobody is laughing when it comes to missing information in CRM – it’s rather frustrating really! So I have this handy little guide to help you prove to the rest of your team and company why data quality is so important.  read more >>>