Category: Data Cleansing

Make the most of New Year Resolutions to give to charity

Now that the festive season is over, it’s time to get people thinking about acting on that resolution to make a donation to charity.

Getting the correct information from potential supporters and donors is essential to ensure that you can connect with them, that payment can be taken, and can help with Gift Aid recording.

Continue reading “Make the most of New Year Resolutions to give to charity”

Who’s afraid of the big bad GDPR?

Whilst created primarily as a tool to help users to select keywords for their Google Adwords campaigns, the rather wonderful Google Adwords Keyword Planner[1] allows you to enter a subject keyword or phrase and find out what related keywords, are being searched for, and the average number of searches per month for each.  Continue reading “Who’s afraid of the big bad GDPR?”

Duplicate records | lower response and increased cost

Two new products from Data8 solves CRM Database’s biggest problem

Research[i] by Marketing Sherpa shows that a B2B database naturally degrades at a rate of 2.1% per month: that’s 22.5%, almost a quarter of the database, over the course of a year. The same research shows that large B2C databases degrade by 3.2% or 32.3% per year!  Continue reading “Duplicate records | lower response and increased cost”

I’ve got 99 problems and they’re two for one

What’s worse than one problem? Two problems of course. This could go on – 3 problems, 4 – maybe even or 6. This is applicable to every problem in life. More problems = more misery.

So, with what’s less of a problem and more of a panic-inducing eye opener to many people (I’m talking about GDPR) – many companies are turning their attention to their data quality in their CRM system prior to new legislation becoming enforced.  read more >>>

Alumni are changing and so is your database

I still like to think of myself as a recent graduate. Those days where I had my first chance at an independent life and got to live in a brand new place with my friends seems like it was just yesterday. Truth be told, I graduated in 2015 and have been an adult for a whole two years, so it’s really not that recent.

But when I get an email from my old university giving updates about current students and new technologies, buildings and awards that the university has, I get a little warm fuzzy feeling. read more >>>