Our New Data Source For B2B Multi-Channel Marketing

We have launched our new data source, the Data8 Business Universe.  This has been achieved by consolidating five industry data sources with Data8’s unique technology which verifies, validates, and enriches data. The end result is a truly unique master database that is revolutionising the B2B data industry.

b2b marketingThe brief for developing the Business Universe was to create a master source of B2B data that met four keys requirements:

  1. to obtain the best reach by maximising the available data
  2. to provide extensive selection criteria for refining the data
  3. to ensure the data is up to date, accurate and secure
  4. to fulfill multi-channel marketing requirements.

We believe Business Universe has achieved all four requirements, allowing marketers to improve their response rates by following up campaigns using a variety of media. Here’s how we’ve met these key requirements:


Business Universe offers unrivalled data volumes:   

  • 8.60 million Contacts
  • 5.90 million Companies
  • 5.60 million Senior Decision Makers

Selection Criteria

Business Universe has extended selection criteria to refine the data. We supply details such as job function, turnover, number of employees, year established and SIC codes. With such a wide range of selections you can create highly targeted lists.

Accuracy and Security

Business Universe is updated monthly, which maintains its accuracy and quality to the highest standard. We also possess numerous security accreditations obtained by adhering to rigorous security standards.

Multi-Channel Marketing

Multichannel marketing is a powerful way to connect with customers. Business Universe allows for the creation of integrated lists which combine phone,


email and address data. Business Universe has 1.1 million contacts with all three contact details; email, mail and phone.

Business Universe can be accessed online in a lighter version; although it has reduced volumes, it provides instant results.

To Create a targeted list using Business Universe, Contact a Supply Specialist.


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