Tag: Multi-Channel Marketing

Our New Data Source For B2B Multi-Channel Marketing

We have launched our new data source, the Data8 Business Universe.  This has been achieved by consolidating five industry data sources with Data8’s unique technology which verifies, validates, and enriches data. The end result is a truly unique master database that is revolutionising the B2B data industry. read more >>>

Data Quality Makes Multi-Channel Magic Happen

DestinationCRM.com have an interesting article about ‘Rethinking Data Quality’. It explains why companies should closely examine their approach to collecting, cleaning and maintaining their data. This avoids issues such as wrong delivery of items and wasting marketing spend. “Reissuing an invoice, redoing a delivery—all of these steps have costs,” Hayler says. read more >>>

‘GIGO’ – Garbage In, Garbage Out.

‘Garbage in, garbage out’, is one of the truisms of the computer age. Charles Babbage, the father of modern computing, however commented – ‘On two occasions I have been asked, “Pray, Mr. Babbage, if you put into the machine wrong figures, will the right answers come out?” … I am not able rightly to apprehend the kind of confusion of ideas that could provoke such a question.’ read more >>>