UK Business

Facing Brexit In The Marketing World

On 23rd June 2016 the UK voted to leave the EU. Remain or Leave both had ramifications for UK businesses. This outcome has thrown up a series of risks but it has also opened up opportunities, especially for marketers and therefore is not a time for UK businesses to ‘wallow in the uncertainty’. read more >>>

Elections, Polling And Random Digit Dialling – Improving Polling Results

We’re nicely into the New Year where trends start to take shape, and what a year 2015 is shaping up to be! We have the election campaigns moving into full gear. This year’s election promises to be one of the tightest races in recent history with the expected increase spend to match. All of which means that the main political parties are now looking to persuade swing voters to their party’s political views and increase their chance of forming a new government.  read more >>>