Marketing is all about showing why consumers need your product. But it certainly includes some element of prediction – what do people want or need and how can it be related to your product? read more >>>
Tag: Single Customer View
Pokemon Go: Gotta Catch All The Data
Who hasn’t heard of Pokémon Go? It’s the augmented reality game that has taken the world by storm, earning £1.1m per day since it was launched last week. Players venture out into the real world to capture mysterious beasts by physically visiting locations where they think Pokémon may be hiding. read more >>>
The Top Three Data Strategies to Consider In 2016
Data management, data governance, data processes or whatever you may call it could be daunting for marketers, there are many pressures and challenges. But there’s no need to feel anything but excited anticipation. Fulfilling ambition and smashing targets is within your reach. read more >>>
What Does Conserving Mussels And A Marketing Database Have In Common?
New research has just been published highlighting concerns about the data regarding freshwater mussels. The data is unevenly distributed and with differences in data quality, the true mussel situation is rather murky. This is not unlike many databases held by companies today. Data Quality is a crucial for gaining true understanding, and conducting reliable evaluation. read more >>>
Optimising UX Strategies With Data Solutions
Our newly released ebook outlines two key strategies which enable companies to stay ahead in eCommerce. Usability and personalisation are key to delivering excellent user experiences. The strategies increase customer satisfaction, loyalty and retention, and ultimately increase sales. They are worth investing in. read more >>>
Increasing ROI With Personalised Insight And Data Management.
In our previous blog post, Emmy detailed the importance of having an SCV and the wide business impact this can have, namely, increasing customer engagement, loyalty, and ROI. I’m going to hone in on the relationship between data management and producing truly personalised marketing campaigns. read more >>>
Data As The Driver For Business Transformation
The importance of data quality and data management to understand customers and drive marketing campaigns is essential for business growth. read more >>>
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