Tag: Single Customer View

What Does Conserving Mussels And A Marketing Database Have In Common?

New research has just been published highlighting concerns about the data regarding freshwater mussels. The data is unevenly distributed and with differences in data quality, the true mussel situation is rather murky. This is not unlike many databases held by companies today. Data Quality is a crucial for gaining true understanding, and conducting reliable evaluation. read more >>>

Optimising UX Strategies With Data Solutions

Our newly released ebook outlines two key strategies which enable companies to stay ahead in eCommerce. Usability and personalisation are key to delivering excellent user experiences. The strategies increase customer satisfaction, loyalty and retention, and ultimately increase sales. They are worth investing in. read more >>>