Customer relationship management systems, or CRM as they are more affectionately known as, are the backbone of most companies. They are a multiverse of customer data, call tracking and email tracking just to name a few.
So with all this information in CRM, how can you ensure it’s not hindering your business? What can you do to improve your CRM in order to make the most out of it? read more >>>
That may have sounded like the start of a joke, however nobody is laughing when it comes to missing information in CRM – it’s rather frustrating really! So I have this handy little guide to help you prove to the rest of your team and company why data quality is so important. read more >>>
The sales department and the marketing department. Forever having back and forth conversations about ‘Ask them how they’ve heard of us!!!!’ and ‘You forgot to tell us about this promotion!!!’. You get the jist, it’s a fiery relationship between two very strong departments. read more >>>