23rd June 2016 promises to be a historic day for the United Kingdom. Whichever way you choose to vote in the EU referendum, either to remain a member or leave, the implementation of the General Data Protection Regulation (GDPR) is not likely to be affected, the DMA has explained. read more >>>
It’s a PHD in the obvious that poor data quality will hurt your business. The negative impact however could be even greater with Marketing Automation. read more >>>
DestinationCRM.com have an interesting article about ‘Rethinking Data Quality’. It explains why companies should closely examine their approach to collecting, cleaning and maintaining their data. This avoids issues such as wrong delivery of items and wasting marketing spend. “Reissuing an invoice, redoing a delivery—all of these steps have costs,” Hayler says. read more >>>
Well it is for the marketer.
Now is the time the flurry of activity happens to ensure that customers receive personalised and timely messages about products and services in the run up to Christmas. read more >>>