Phone validation

How data validation can help your fashion business!

Big data is not going to be a 15-minute wonder in the fashion calendar. Data is the new black darling and is here to stay!  We are not talking about Dolce & Gabanna using drones on the runway to promote their new purses, or how Plein used a robot to launch his fashion show.

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Data Quality Makes Multi-Channel Magic Happen

DestinationCRM.com have an interesting article about ‘Rethinking Data Quality’. It explains why companies should closely examine their approach to collecting, cleaning and maintaining their data. This avoids issues such as wrong delivery of items and wasting marketing spend. “Reissuing an invoice, redoing a delivery—all of these steps have costs,” Hayler says. read more >>>