I’m at the awkward stage in life where I’m certainly too old to go trick or treating with my friends but I’m not quite old (or responsible) enough to have children of my own to take. So instead, I’ve realised there’s many similarities between trick or treating and marketing.
Are you baffled by the phrase ‘data cleansing’? How can something on a computer be ‘cleansed’? read more >>>
I’ve spent some time over the last week reflecting on all I saw and heard whilst at Marketing Week Live 2016. Mainly to ensure that I’m following best practices and on top of current trends within marketing. I thought I’d share my thoughts, so here it is… MWL16 according to Alice! read more >>>
Giving consumers great online experiences requires creativity, great products and services, and increasingly, rapport with the consumer through personalised communication. Impersonal messaging will not cut it in today’s competitive ecommerce environment. Having a more human approach is proving to be crucial and highly profitable. read more >>>
Well it is for the marketer.
Now is the time the flurry of activity happens to ensure that customers receive personalised and timely messages about products and services in the run up to Christmas. read more >>>
In our previous blog post, Emmy detailed the importance of having an SCV and the wide business impact this can have, namely, increasing customer engagement, loyalty, and ROI. I’m going to hone in on the relationship between data management and producing truly personalised marketing campaigns. read more >>>