The GDPR sets a rather high standard for consent and places more control in an individual’s hands. In fact, we’ve got a webinar all about consent soon – you can sign up here. For now, here’s a brief overview on consent and why it’s so important to have it in the run up to the GDPR. read more >>>
I caught up with Gemma Rawson and Oliver Smith from WRM media to find out their thoughts on data driven marketing. WRM Media specialise in email marketing and lead generation services, producing over 300,000 new customer leads on a monthly basis to a wide variety of businesses both large and small. read more >>>
The GDPR. It’s everywhere at the moment – how can it not be really, it’s the biggest shake up in data legislation that has happened for a long time. read more >>>
Just like that and Marketing Week Live is over for another year. But what an event it was.
We met so many great people and companies and admired so many ideas and creative marketing strategies and plans! Plus, we will be announcing who the winner of our lovely hamper is in the next few days! read more >>>
With Christmas fast approaching, followed quickly by New Year it’s time to do some planning! read more >>>
On 23rd June 2016 the UK voted to leave the EU. Remain or Leave both had ramifications for UK businesses. This outcome has thrown up a series of risks but it has also opened up opportunities, especially for marketers and therefore is not a time for UK businesses to ‘wallow in the uncertainty’. read more >>>
The DMA states that the new General Data Protection Regulations (GDPR) will have “far-reaching” consequences for businesses and will determine how a business manages and protects personal data. read more >>>