Whilst created primarily as a tool to help users to select keywords for their Google Adwords campaigns, the rather wonderful Google Adwords Keyword Planner allows you to enter a subject keyword or phrase and find out what related keywords, are being searched for, and the average number of searches per month for each. (more…)
Let me ask you, what is more terrifying than ghouls and vampires? What keeps more people awake at night in a cold sweat than the fear of the monster under the bed? What drains money secretly and spreads bad feelings about you to others quicker than a flesh-eating virus?
The lion, the witch and the wardrobe. A classic fantasy novel which you may have thought you had outgrown. I’m afraid not, for the book has many symbolic meanings in the corporate world. read more >>>
I caught up with Gemma Rawson and Oliver Smith from WRM media to find out their thoughts on data driven marketing. WRM Media specialise in email marketing and lead generation services, producing over 300,000 new customer leads on a monthly basis to a wide variety of businesses both large and small. read more >>>
The GDPR. It’s everywhere at the moment – how can it not be really, it’s the biggest shake up in data legislation that has happened for a long time. read more >>>
Just like that and Marketing Week Live is over for another year. But what an event it was.
We met so many great people and companies and admired so many ideas and creative marketing strategies and plans! Plus, we will be announcing who the winner of our lovely hamper is in the next few days! read more >>>
With Christmas fast approaching, followed quickly by New Year it’s time to do some planning! read more >>>
On 23rd June 2016 the UK voted to leave the EU. Remain or Leave both had ramifications for UK businesses. This outcome has thrown up a series of risks but it has also opened up opportunities, especially for marketers and therefore is not a time for UK businesses to ‘wallow in the uncertainty’. read more >>>