Tag: Direct mail

Is The Impact Of Physical Marketing Increasing In 2016?

According to The Post Offices’ sponsored article in Marketing Week, Physical marketing is making a comeback’. Well if anyone’s going to make this claim, it’ll be the Post Office. There are however, interesting points raised which draw not just on their own projections and research, but on healthy returns seen by many companies. read more >>>

Data Quality Makes Multi-Channel Magic Happen

DestinationCRM.com have an interesting article about ‘Rethinking Data Quality’. It explains why companies should closely examine their approach to collecting, cleaning and maintaining their data. This avoids issues such as wrong delivery of items and wasting marketing spend. “Reissuing an invoice, redoing a delivery—all of these steps have costs,” Hayler says. read more >>>