Tag: Data

‘GIGO’ – Garbage In, Garbage Out.

‘Garbage in, garbage out’, is one of the truisms of the computer age. Charles Babbage, the father of modern computing, however commented – ‘On two occasions I have been asked, “Pray, Mr. Babbage, if you put into the machine wrong figures, will the right answers come out?” … I am not able rightly to apprehend the kind of confusion of ideas that could provoke such a question.’ read more >>>

Buy And Use Prospect Data Like a Pro

Purchasing accurate Prospect Data expands your customer base, and drives business growth. Obtaining the right data enables you to conduct targeted campaigns so you’re spending marketing resources in the right places. In order to get the best results from your direct marketing campaigns however, there are a number of things to consider when buying and using a prospect list. read more >>>