Are you baffled by the phrase ‘data cleansing’? How can something on a computer be ‘cleansed’? read more >>>
Tag: Data strategy
Part 2: Selecting B2B Data is like Pick ‘n’ Mix
Our previous blog introduced the wide variety of data that is available to you, now have look at some of the different types! read more >>>
Part 2 -Data Strategy for Commercial Success In The Sport’s World
Our previous blog looked at the issue of disconnected data for Sports Organisations. For commercial success, it’s necessary to have accurate data, and to have it all in one place, to provide a reliable understanding of every aspect of the organisation. Having all data in one place is central to data strategy which gets results. But what does a data strategy look like? read more >>>
Part 1: Data Strategy For Commercial Success In The Sport’s World
In the world of sport, data is widely spread to understand many metrics about team performance. This analysis is crucial to success. This careful attention to data however, is not always applied when utilising a commercial database. read more >>>
Why Your Marketing Automation Isn’t Working
It’s a PHD in the obvious that poor data quality will hurt your business. The negative impact however could be even greater with Marketing Automation. read more >>>
Part 3 – Optimising CRM Dynamics With Automation And Data Quality Tools
Here we are at the third part of the blog series: Putting Data at the Heart of your CRM Strategy, and it’s all about data quality. read more >>>