Our previous blog looked at the issue of disconnected data for Sports Organisations. For commercial success, it’s necessary to have accurate data, and to have it all in one place, to provide a reliable understanding of every aspect of the organisation. Having all data in one place is central to data strategy which gets results. But what does a data strategy look like? read more >>>

In the world of sport, data is widely spread to understand many metrics about team performance. This analysis is crucial to success. This careful attention to data however, is not always applied when utilising a commercial database. read more >>>