Tag: Data Management

Smart Tools For Managing Data Quality At Point Of Capture

Many people think that maintaining data quality is easy; in reality it’s very easy to get wrong. In fast moving businesses where data is constantly being added externally, created internally and imported, it’s important to remember that quality data is a significant asset, and it needs protecting. read more >>>

What Does Conserving Mussels And A Marketing Database Have In Common?

New research has just been published highlighting concerns about the data regarding freshwater mussels. The data is unevenly distributed and with differences in data quality, the true mussel situation is rather murky. This is not unlike many databases held by companies today. Data Quality is a crucial for gaining true understanding, and conducting reliable evaluation. read more >>>

Our New Data Source For B2B Multi-Channel Marketing

We have launched our new data source, the Data8 Business Universe.  This has been achieved by consolidating five industry data sources with Data8’s unique technology which verifies, validates, and enriches data. The end result is a truly unique master database that is revolutionising the B2B data industry. read more >>>

‘GIGO’ – Garbage In, Garbage Out.

‘Garbage in, garbage out’, is one of the truisms of the computer age. Charles Babbage, the father of modern computing, however commented – ‘On two occasions I have been asked, “Pray, Mr. Babbage, if you put into the machine wrong figures, will the right answers come out?” … I am not able rightly to apprehend the kind of confusion of ideas that could provoke such a question.’ read more >>>

Buy And Use Prospect Data Like a Pro

Purchasing accurate Prospect Data expands your customer base, and drives business growth. Obtaining the right data enables you to conduct targeted campaigns so you’re spending marketing resources in the right places. In order to get the best results from your direct marketing campaigns however, there are a number of things to consider when buying and using a prospect list. read more >>>

Optimising UX Strategies With Data Solutions

Our newly released ebook outlines two key strategies which enable companies to stay ahead in eCommerce. Usability and personalisation are key to delivering excellent user experiences. The strategies increase customer satisfaction, loyalty and retention, and ultimately increase sales. They are worth investing in. read more >>>

5 Ways To Improve Charity Marketing Campaigns

Charities are under increasing pressure to maintain a strong brand and a sustainable support base; and above all, to keep the flow of funding coming in. Securing,funding and nurturing the support base is a constant initiative and the demands upon charities are only increasing. read more >>>