Data Driven Marketing

75 essential direct marketing statistics

I don’t know who you are. I don’t know what you want. If you are looking for dull data blogs, I can tell you data is not boring, and what I do have are a very particular set of facts. Facts which we have gathered over a jam-packed work week. Facts which will change the way you think. If you read on now, that’ll be the end of it. I will not try to persuade you further, I will not say ‘I told you so’ when you’re marketing goes from strength to strength. But if you don’t, I will look for you, I will find you and I will convince you with more facts!  read more >>>

‘GIGO’ – Garbage In, Garbage Out.

‘Garbage in, garbage out’, is one of the truisms of the computer age. Charles Babbage, the father of modern computing, however commented – ‘On two occasions I have been asked, “Pray, Mr. Babbage, if you put into the machine wrong figures, will the right answers come out?” … I am not able rightly to apprehend the kind of confusion of ideas that could provoke such a question.’ read more >>>