Customer relationship management systems, or CRM as they are more affectionately known as, are the backbone of most companies. They are a multiverse of customer data, call tracking and email tracking just to name a few.
So with all this information in CRM, how can you ensure it’s not hindering your business? What can you do to improve your CRM in order to make the most out of it? read more >>>
Hating your data isn’t going to solve anything or help anyone. If it’s not working well for you then change it up. Detect the problem, solve it and you’ll be most appreciative of your data in no time.
So, what’s the problem?
The cost of maintaining a CRM can be large, however the cost of getting the data wrong can be immense. read more >>>
We’ve all experienced visiting a website and going through their products, but then end up leaving the site when we were faced with the checkout page. Some e-commerce websites just don’t provide a smooth and easy shopping experience for their customers. read more >>>
Knowing that you need address validation and knowing what your address validation can do for you are two very different things. These are six of the built in features with PredictiveAddress™ that we think are particularly useful. read more >>>
Leading contracting experts Liquid Friday needed a bank validation solution that could be rapidly deployed into their Salesforce CRM platform. The company, like any other, can not afford to capture incorrect bank details. It’s highly disruptive and dealing with transactional security a necessity. read more >>>
It’s a PHD in the obvious that poor data quality will hurt your business. The negative impact however could be even greater with Marketing Automation. read more >>>
A raft of new functionality was added to the enterprise cloud computing CRM system in Salesforce.com (SFDC), during the Summer 15 release. This has brought the need for developers and app providers to ensure that their apps work with the updated version of SFDC. read more >>>
Here we are at the third part of the blog series: Putting Data at the Heart of your CRM Strategy, and it’s all about data quality. read more >>>
