Customer relationship management systems, or CRM as they are more affectionately known as, are the backbone of most companies. They are a multiverse of customer data, call tracking and email tracking just to name a few.
So with all this information in CRM, how can you ensure it’s not hindering your business? What can you do to improve your CRM in order to make the most out of it? read more >>>
Here we are at the third part of the blog series: Putting Data at the Heart of your CRM Strategy, and it’s all about data quality. read more >>>
A few weeks ago, I had the privilege to speak to two Microsoft Dynamics CRM user groups, in Edinburgh and in Reading. The audience came to hear how to optimise the power of CRM Dynamics with automation and data quality tools. I was able to share our story of what we have accomplished at Data8 to get the desired results we need, using CRM and Data Quality tools. read more >>>