Often more than you think! Yes, bet you didn’t know that data could be quite so Shakespearean and poetic…
That may have sounded like the start of a joke, however nobody is laughing when it comes to missing information in CRM – it’s rather frustrating really! So I have this handy little guide to help you prove to the rest of your team and company why data quality is so important. read more >>>
Just like that and Marketing Week Live is over for another year. But what an event it was.
We met so many great people and companies and admired so many ideas and creative marketing strategies and plans! Plus, we will be announcing who the winner of our lovely hamper is in the next few days! read more >>>
Profiling isn’t solely for B2C companies. There, I said it. Yes you over there who works in B2B, you can use profiling too. read more >>>
Another year has passed (my, how quickly they go!) however it’s that exciting time when Marketing Week Live is just around the corner. read more >>>
Shopping cart abandonment – every ecommerce site will experience it and everyone is guilty of abandoning their shopping cart at some point – in fact, on average 68.63% of shopping carts are abandoned which equates to roughly $4.9 trillion of abandoned cart globally. read more >>>
It’s interesting to see that the amount of companies using data is increasing. It’s also pretty cool to see some of the new innovative ways that companies are doing so, especially with data analytics playing a big role in achieving new levels of success.