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So many businesses, big and small, are now using a CRM to better engage with their customers and help retain their relationships with their clients. However, there are also many companies who choose not to use a CRM to manage their client database. Whilst each method may work well, the choice can make it hard to know which route to take.
So, we’re taking a closer look at the positives and negatives to using a CRM and discover whether it’s something you really would benefit from having.
Date(time) fields are a core part of any CRM system, recording when events happened such as records being created/updated or activities being performed. There are several gotchas however which can trip you up in terms of data accuracy or system performance. read more >>>