Category: Data8

Reducing Cart Abandonment Rates with data8 address validation™: The Complete Solution

According to research from the Baymard Institute[1], 69% of all eCommerce visitors abandon their shopping cart. While the research identified a number of reasons why online shoppers may abandon their cart, one of the most common cause of abandonment (28%) was a “too long / complicated checkout process”. Continue reading “Reducing Cart Abandonment Rates with data8 address validation™: The Complete Solution”