To cleanse your data quickly online, please upload it to our Data8Online data cleansing portal and we will quickly return you a full Data Quality Report. (more…)
Data Solutions
Who’s afraid of the big bad GDPR?
Whilst created primarily as a tool to help users to select keywords for their Google Adwords campaigns, the rather wonderful Google Adwords Keyword Planner[1] allows you to enter a subject keyword or phrase and find out what related keywords, are being searched for, and the average number of searches per month for each. (more…)
PredictiveAddress Updates November 2017
We’ve been working hard to keep improving our PredictiveAddress service, with several updates in the last few weeks we’d like to update you with. read more >>><span id=
Duplicate records | lower response and increased cost
Two new products from Data8 solves CRM Database’s biggest problem
Research[i] by Marketing Sherpa shows that a B2B database naturally degrades at a rate of 2.1% per month: that’s 22.5%, almost a quarter of the database, over the course of a year. The same research shows that large B2C databases degrade by 3.2% or 32.3% per year! (more…)
I’ve got 99 problems and they’re two for one
What’s worse than one problem? Two problems of course. This could go on – 3 problems, 4 – maybe even or 6. This is applicable to every problem in life. More problems = more misery.
So, with what’s less of a problem and more of a panic-inducing eye opener to many people (I’m talking about GDPR) – many companies are turning their attention to their data quality in their CRM system prior to new legislation becoming enforced. read more >>>
The lion, the witch and the wardrobe: keeping it corporate
The lion, the witch and the wardrobe. A classic fantasy novel which you may have thought you had outgrown. I’m afraid not, for the book has many symbolic meanings in the corporate world. read more >>>
The Rise of Data Analytics in Sport
Last weekend ( more specifically Sunday 14th May 2017) saw the play-off final of England’s National League, the top division of the National League in England. The winners, Forest Green Rovers were promoted in to the English Football League for the first time in its 128-year history. read more >>>
5 ways to love your CRM again
Customer relationship management systems, or CRM as they are more affectionately known as, are the backbone of most companies. They are a multiverse of customer data, call tracking and email tracking just to name a few.
So with all this information in CRM, how can you ensure it’s not hindering your business? What can you do to improve your CRM in order to make the most out of it? read more >>>
An administrator, marketer, salesperson & an MD walk into a bar… to discuss data quality
That may have sounded like the start of a joke, however nobody is laughing when it comes to missing information in CRM – it’s rather frustrating really! So I have this handy little guide to help you prove to the rest of your team and company why data quality is so important. read more >>>
