Whilst created primarily as a tool to help users to select keywords for their Google Adwords campaigns, the rather wonderful Google Adwords Keyword Planner[1] allows you to enter a subject keyword or phrase and find out what related keywords, are being searched for, and the average number of searches per month for each. (more…)
Data Management
PredictiveAddress Updates November 2017
We’ve been working hard to keep improving our PredictiveAddress service, with several updates in the last few weeks we’d like to update you with. read more >>><span id=
What’s haunting marketers?
Let me ask you, what is more terrifying than ghouls and vampires? What keeps more people awake at night in a cold sweat than the fear of the monster under the bed? What drains money secretly and spreads bad feelings about you to others quicker than a flesh-eating virus?
Duplicate records | lower response and increased cost
Two new products from Data8 solves CRM Database’s biggest problem
Research[i] by 
Marketing Sherpa shows that a B2B database naturally degrades at a rate of 2.1% per month: that’s 22.5%, almost a quarter of the database, over the course of a year. The same research shows that large B2C databases degrade by 3.2% or 32.3% per year! (more…)
I’ve got 99 problems and they’re two for one
What’s worse than one problem? Two problems of course. This could go on – 3 problems, 4 – maybe even or 6. This is applicable to every problem in life. More problems = more misery.
So, with what’s less of a problem and more of a panic-inducing eye opener to many people (I’m talking about GDPR) – many companies are turning their attention to their data quality in their CRM system prior to new legislation becoming enforced. read more >>>
Pros & cons to CRM – Do you need one?
So many businesses, big and small, are now using a CRM to better engage with their customers and help retain their relationships with their clients. However, there are also many companies who choose not to use a CRM to manage their client database. Whilst each method may work well, the choice can make it hard to know which route to take.
So, we’re taking a closer look at the positives and negatives to using a CRM and discover whether it’s something you really would benefit from having.
The lion, the witch and the wardrobe: keeping it corporate
The lion, the witch and the wardrobe. A classic fantasy novel which you may have thought you had outgrown. I’m afraid not, for the book has many symbolic meanings in the corporate world. read more >>>
4 steps to take when moving your data
Also known as the process where you might not even know where, or how to begin. So because you’re most likely thinking about other work projects and that super important meeting you have this week – let’s simplify data migration. read now >>>
Alumni are changing and so is your database
I still like to think of myself as a recent graduate. Those days where I had my first chance at an independent life and got to live in a brand new place with my friends seems like it was just yesterday. Truth be told, I graduated in 2015 and have been an adult for a whole two years, so it’s really not that recent.
But when I get an email from my old university giving updates about current students and new technologies, buildings and awards that the university has, I get a little warm fuzzy feeling. read more >>>
