Data Management

Who’s afraid of the big bad GDPR?

Whilst created primarily as a tool to help users to select keywords for their Google Adwords campaigns, the rather wonderful Google Adwords Keyword Planner[1] allows you to enter a subject keyword or phrase and find out what related keywords, are being searched for, and the average number of searches per month for each.  (more…)

Duplicate records | lower response and increased cost

 

Two new products from Data8 solves CRM Database’s biggest problem

Research[i] by graphMarketing Sherpa shows that a B2B database naturally degrades at a rate of 2.1% per month: that’s 22.5%, almost a quarter of the database, over the course of a year. The same research shows that large B2C databases degrade by 3.2% or 32.3% per year!  (more…)

I’ve got 99 problems and they’re two for one

What’s worse than one problem? Two problems of course. This could go on – 3 problems, 4 – maybe even or 6. This is applicable to every problem in life. More problems = more misery.

So, with what’s less of a problem and more of a panic-inducing eye opener to many people (I’m talking about GDPR) – many companies are turning their attention to their data quality in their CRM system prior to new legislation becoming enforced.  read more >>>

Pros & cons to CRM – Do you need one?

So many businesses, big and small, are now using a CRM to better engage with their customers and help retain their relationships with their clients. However, there are also many companies who choose not to use a CRM to manage their client database. Whilst each method may work well, the choice can make it hard to know which route to take.

So, we’re taking a closer look at the positives and negatives to using a CRM and discover whether it’s something you really would benefit from having.

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Alumni are changing and so is your database

I still like to think of myself as a recent graduate. Those days where I had my first chance at an independent life and got to live in a brand new place with my friends seems like it was just yesterday. Truth be told, I graduated in 2015 and have been an adult for a whole two years, so it’s really not that recent.

But when I get an email from my old university giving updates about current students and new technologies, buildings and awards that the university has, I get a little warm fuzzy feeling. read more >>>