New research has just been published highlighting concerns about the data regarding freshwater mussels. The data is unevenly distributed and with differences in data quality, the true mussel situation is rather murky. This is not unlike many databases held by companies today. Data Quality is a crucial for gaining true understanding, and conducting reliable evaluation. read more >>>
Author: hannahnorthover
‘GIGO’ – Garbage In, Garbage Out.
‘Garbage in, garbage out’, is one of the truisms of the computer age. Charles Babbage, the father of modern computing, however commented – ‘On two occasions I have been asked, “Pray, Mr. Babbage, if you put into the machine wrong figures, will the right answers come out?” … I am not able rightly to apprehend the kind of confusion of ideas that could provoke such a question.’ read more >>>
Mobile Shopping Pushes Down Average Spend Online
A very well written article by Jonathan Bacon for Marketing Week highlights the global trends within online shopping. We are shown that global conversion rate has decreased from 2.54% in Q1 2014 to 2.32% in Q1 2015. read more >>>
In Depth Business Profiles For Improving Lead Generation
Traditionally, building understanding of a prospect company can be a time-consuming task. Data8’s real time lead capture service allows you to access over 35 fields of information on a company. These include recommended credit limit, address, estimated number of employees, SIC code and description. All this can be captured from just an email address. read more >>>
Increasing ROI With Personalised Insight And Data Management.
In our previous blog post, Emmy detailed the importance of having an SCV and the wide business impact this can have, namely, increasing customer engagement, loyalty, and ROI. I’m going to hone in on the relationship between data management and producing truly personalised marketing campaigns. read more >>>