Author: hannahnorthover

What Does Conserving Mussels And A Marketing Database Have In Common?

New research has just been published highlighting concerns about the data regarding freshwater mussels. The data is unevenly distributed and with differences in data quality, the true mussel situation is rather murky. This is not unlike many databases held by companies today. Data Quality is a crucial for gaining true understanding, and conducting reliable evaluation. read more >>>

‘GIGO’ – Garbage In, Garbage Out.

‘Garbage in, garbage out’, is one of the truisms of the computer age. Charles Babbage, the father of modern computing, however commented – ‘On two occasions I have been asked, “Pray, Mr. Babbage, if you put into the machine wrong figures, will the right answers come out?” … I am not able rightly to apprehend the kind of confusion of ideas that could provoke such a question.’ read more >>>

In Depth Business Profiles For Improving Lead Generation

Traditionally, building understanding of a prospect company can be a time-consuming task. Data8’s real time lead capture service allows you to access over 35 fields of information on a company. These include recommended credit limit, address, estimated number of employees, SIC code and description. All this can be captured from just an email address. read more >>>