Author: Emmy Lippold

Emmy leads marketing at Data8, including brand awareness, demand generation, and public relations. She has more than 10 years of B2B and B2C experience in marketing, sales and public relations. Prior to joining Data8, Emmy held leadership roles in global companies in the technology, financial and retail sectors including Upland Software, Empire Today and Advantax Ltd. She has also managed her own consulting company where she had the opportunity to work with many entrepreneurial firms and non-profit organisations helping grow them through marketing and business management efforts. Emmy holds a BSc in Marketing and Business Management and is currently pursuing an MSc in Global Marketing from University of Liverpool. Hobbies: Emmy enjoys travelling, experiencing new cultures and foods. What Emmy likes about working in Data8: “I enjoy the company culture at Data8 and especially the people that I work with. The team here is focused on the success of their customers and each other, which makes it a great environment to be in.”

One year on from our 10 year milestone

A whole year has passed since we celebrated our 10-year Anniversary (in style, might I add!) We occupied a small hamlet in the Peak District which was the perfect location for a few days of celebrating. A spine-tingling tale of Data8’s history was revealed by Antony Allen, our Managing Director. But that’s a story for another night. read more >>>

Christmas Is Coming

Jingle bells, good data sells… cleansed data is ace,

Oh what fun it is to have a high quality database!

Yes that’s a take on the ever popular ‘Jingle Bells.’ In the middle of summer though?! read more >>>

Avoid These 5 E-Commerce Checkout Mistakes

We’ve all experienced visiting a website and going through their products, but then end up leaving the site when we were faced with the checkout page. Some e-commerce websites just don’t provide a smooth and easy shopping experience for their customers. read more >>>

Part 2: Is Buying The Haystack Really The Best Way To Find The Needle?

Over 5.5 million businesses are operating in the UK, making it a challenge to cut through the unfamiliar terminology and multitude of options for purchasing data. Part 1 looked at the first steps to navigating the wilderness of buying business to business (B2B) data, in Part 2 we’ll get you to your destination, not the biggest haystack, but the purchase of high quality, targeted business data. read more >>>

Part 1: Is Buying The Haystack Really The Best Way To Find The Needle?

It’s a wilderness out there, and the world of business to business (B2B) data is no exception. With over 5.5 million businesses operating in the UK, where and how do you start to look for new customers? read more >>>

Stop Invalid Contact Details Damaging ROI

How often does an ‘invalid’ phone number leave you unable to contact a lead? Too often? read more >>>

Why Your Marketing Automation Isn’t Working

It’s a PHD in the obvious that poor data quality will hurt your business. The negative impact however could be even greater with Marketing Automation. read more >>>

The Top Three Data Strategies to Consider In 2016

Data management, data governance, data processes or whatever you may call it could be daunting for marketers, there are many pressures and challenges. But there’s no need to feel anything but excited anticipation. Fulfilling ambition and smashing targets is within your reach. read more >>>

How Consumers Shop On Mobiles

Smartphones have changed the way consumers behave and so it is important that retailers understand how to maximise the likelihood of a purchase by appreciating the users experience. This is illustrated in a topical piece in Marketing Week. read more >>>