Back in December, I wrote a blog post about how Google Analytics keyword searches for the term “GDPR“, variants, and local language equivalents, could be used as an indicator of the relative interests that countries have in GDPR in the two years from November 2017 to October 2017. (more…)
Whilst created primarily as a tool to help users to select keywords for their Google Adwords campaigns, the rather wonderful Google Adwords Keyword Planner[1] allows you to enter a subject keyword or phrase and find out what related keywords, are being searched for, and the average number of searches per month for each. (more…)
Research[i] by 
Marketing Sherpa shows that a B2B database naturally degrades at a rate of 2.1% per month: that’s 22.5%, almost a quarter of the database, over the course of a year. The same research shows that large B2C databases degrade by 3.2% or 32.3% per year! (more…)
It’s that time of year again, when the mornings and evenings get that little bit lighter and the daffodils start to make an appearance. Those dark, cold winter days seem to be long gone, it is now time to embrace new beginnings and change. Talking of change, isn’t it time we dusted off the cobwebs and breathed some life into the data hiding inside our CRM systems? read more >>>
Organisation is only achieved when things in your life are tidy and maintained. Imagine an untidy car, an untidy house with all paper work and bills mixed in a draw, a mixture of children toys, money and house keys. read more >>>
