Author: Andrew Eaton

10% of the population of France may have Googled “GDPR” in May!

 

Now Who’s Afraid of the Big Bad GDPR?

Back in December, I wrote a blog post about how Google Analytics keyword searches for the term “GDPR“, variants, and local language equivalents, could be used as an indicator of the relative interests that countries have in GDPR in the two years from November 2017 to October 2017. Continue reading “10% of the population of France may have Googled “GDPR” in May!”

Who’s afraid of the big bad GDPR?

Whilst created primarily as a tool to help users to select keywords for their Google Adwords campaigns, the rather wonderful Google Adwords Keyword Planner[1] allows you to enter a subject keyword or phrase and find out what related keywords, are being searched for, and the average number of searches per month for each.  Continue reading “Who’s afraid of the big bad GDPR?”

Duplicate records | lower response and increased cost

Two new products from Data8 solves CRM Database’s biggest problem

Research[i] by Marketing Sherpa shows that a B2B database naturally degrades at a rate of 2.1% per month: that’s 22.5%, almost a quarter of the database, over the course of a year. The same research shows that large B2C databases degrade by 3.2% or 32.3% per year!  Continue reading “Duplicate records | lower response and increased cost”

Is it time for a spring clean?

It’s that time of year again, when the mornings and evenings get that little bit lighter and the daffodils start to make an appearance. Those dark, cold winter days seem to be long gone, it is now time to embrace new beginnings and change. Talking of change, isn’t it time we dusted off the cobwebs and breathed some life into the data hiding inside our CRM systems?  read more >>>