Author: Alice Murphy

Data Quality Makes Multi-Channel Magic Happen

DestinationCRM.com have an interesting article about ‘Rethinking Data Quality’. It explains why companies should closely examine their approach to collecting, cleaning and maintaining their data. This avoids issues such as wrong delivery of items and wasting marketing spend. “Reissuing an invoice, redoing a delivery—all of these steps have costs,” Hayler says. read more >>>

PART 3: Enhancing UX: Being Personal

Giving consumers great online experiences requires creativity, great products and services, and increasingly, rapport with the consumer through personalised communication. Impersonal messaging will not cut it in today’s competitive ecommerce environment. Having a more human approach is proving to be crucial and highly profitable. read more >>>