How often does an ‘invalid’ phone number leave you unable to contact a lead? Too often?
A contact is uncontactable. The very basics can be derailed by a simple error. When a customer provides contact details, especially a phone number on a website form, it doesn’t take much to make a mistake and enter an invalid number. When this goes undetected, the customer cannot be contacted. Uncontactable leads aren’t good for the customer journey and too many are of course not good for a healthy ROI.
As a general rule, the more leads you contact, the more you will convert and the greater your ROI from lead generation.
If you are a lead generation company and the leads you are providing are inaccurate, you suffer another type of loss. You will damage your reputation, devalue your service, potentially losing customers. Having high quality leads is crucial for being a reliable and trustworthy lead generation provider. Providing incorrect lead details to business customers causes inconvenience, lost revenue and can damage professional relationships. To stop inaccurate contact details polluting your database or your lead generation, there are a number of data validation services to catch invalid details at the moment of entry. Phone and Email validation highlight invalid details, so they can be retyped correctly rather than go into a system.
For CompareMyMove.com the UK’s number one removals comparison website, using Postcode Lookup, email and phone validation has been integral to strengthening its lead generation. Read the full Case Study.
See for yourself how the validation works for telephone numbers with these demos: